First Design of Adventure’s Email Campaign
For my first design, I have used an outdoor scene photo with the text “Adventure” which is the website name and then the slogan “Where will your feet take you next?”. Underneath I have used 3 separate photos which also have featured on my website to make my brand consistent. The wording underneath is very simple and provides a quick outline of what the business sells, I have also added about how delivery is free on orders over £75. I included this because it will make entice customers to go onto the website and have a further look. At the bottom I have added another 3 photos, mainly of brands which the website sells. Then the social media links right at the bottom, which makes the social media accessible to customers.
Second Design of Adventure’s Email Campaign
The second design is quite similar in relation to the photos used. However the layout and content is different compared to the previous one. I have briefly outlined what the business sells and mentioned again about the free delivery on orders over £75. However on this design I have included an introductory sign up offer of 25% off the first order, followed by a discount code. The purpose of this would be to make customers feel like their getting a good deal by using the code, and then hopefully they would be impressed with the service provided by the business. This will consequently lead to repeat orders. I have also mentioned Adventure’s TV advert, and included the slogan which is featured with the video “which adventure would you choose?”. Followed by a image of hunter wellies, with the caption “New season hunter wellies now in stock”. This would encourage the customer to go onto the website and explain the collection even further.
Before I designed my own Email campaigns, I searched the internet for some of the most successful ones. I found a lot of articles suggesting that PayPal’s email campaigns are extremely successful and reach a lot of customers. It focuses on a certain colour scheme and is consistent with the brand, also it’s clear and simple to understand. The other example I’ve used is a clothing brand which is more comparable to mine, I like how they have used the model’s picture as a full length photo. The wording is very simple and well laid out making it easy to see and have an idea on what the business is about.
Advantages of Email Marketing Campaigns
Used appropriately, email represents a way to reach potential and existing customers in an organized and targeted way. As the Internet grows, potential clients spend more time online, according to Internet marketing company, Self SEO. Statistics back that general claim, according to Email Marketing Reports, an email marketing data website. A Direct Marketing Association study shows “email marketing generated an ROI (return on invested capital) of $43.62 for every dollar spent on it in 2009.”
The nature of the Internet and of email means a marketing campaign reaches as far as an advertiser wants. Identify whom you want to reach and where that target is located. Once you develop the structure and content of your marketing campaign, send targeted emails promoting the greatest positive responses.
Using email marketing engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product. According to Self SEO, when an email marketing recipient clicks on a video or answers quiz questions, you create interest and command attention.
Using email to conduct a marketing campaign allows access to greater numbers of possible customers. Building a marketing platform within an email client, such as Outlook, makes large and growing contact lists possible. Give recipients incentive to spread the word and your campaigns become viral, spreading from your original contacts into new territory.
Alyson Paige. 2009. The Advantages of Email Marketing . [ONLINE] Available at:http://smallbusiness.chron.com/advantages-email-marketing-3470.html. [Accessed 21 April 2016].