YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined! It processes more than 3 billion searches a month, 100 hours of video is uploaded every second and 1 in 2 internet users are on YouTube. It is transforming the way we discover information via the web and it is the fastest growing video sharing in the world at the moment,(MushroomNetworks, 2016).
John Lewis Christmas Advert 2015
John Lewis are famous for their Christmas adverts, from the bear and the hare in 2013 to the Man on the Moon in 2015. The most recent advert reached just over 24 million views on YouTube alone. These adverts are great publicity for John Lewis, aswell as increasing their brand awareness. This is an example of a very successful YouTube advertisement.
Cadburys 2009 Eyebrow Advert
Like John Lewis, Cadbury’s are also well know for their creative and entertaining advertisements. The drumming gorilla in 2010, however in 2009 they released this of two children moving their eyebrows to music! Cadbury’s adverts are very memorable, as i can remember this clearly and i was 11 when this was released. This advert has just over 1 million views, which shows how much YouTube has grown over the past decade.
My Adventure Advert
For my YouTube advertisement I used a software called Camtasia Studio 8, which allowed me to create a high quality video and add different features such as music and slide transactions. For the title page, the slides in between the photos and the end 2 slides I used an online website called Canva, which allowed me to use templates to create a professional looking slides, I used the forest background on the first frame and the last frame to link them both together. This forest picture can also be seen on the Facebook and Twitter page, i did this because i wanted the brand to be consistent.
For the footage I used 2 different videos one of someone skydivng and the other snowboarding , I wanted to emphasize on the word Adventure and therefore added videos which would represent people on an Adventure. The music ‘Wild Ones – Flo Rida’ I thought was an appropriate song, as it starts off slow with the photos and then speeds up throughout the videos at the end.
Although the videos doesn’t directly link to outdoor clothing, it’s draws attention to the name and makes the video catchy therefore people are going to remember it and then google the name after. ‘Man on the Moon’, didn’t directly think to what John Lewis sells however was extremely popular because it was memorable and emotionally eye catching.
I have also tried to feature as many women as possible within the videos, because my target audience is women therefore I want to attract them more over men.
ComoFuncionaPLAY. (2013). Ski Snowboarding 2014 Full HD. [Online Video]. 1 December 2013. Available from: https://www.youtube.com/watch?v=b5x7Kitxyow. [Accessed: 22 March 2016].
Mushroom Network. 2013. YouTube – The 2nd Largest Search Engine. [ONLINE] Available at:http://www.mushroomnetworks.com/infographics/youtube—the-2nd-largest-search-engine-infographic. [Accessed 19 April 2016].
PaigePiskin. (2015). Travel Vlog: Best Place to Skydive in the World!. [Online Video]. 22 January 2015. Available from: https://www.youtube.com/watch?v=51_nlpNTIRY. [Accessed: 24 March 2016].