What is a CMS?


The definition of a CMS is an application (more likely web-based), that provides capabilities for multiple users with different permission levels to manage (all or a section of) content, data or information of a website project, or internet / intranet application.

Managing content refers to creating, editing, archiving, publishing, collaborating on, reporting, distributing website content, data and information.

Author (2010) What is a Content Management System (CMS)? [Online] Available from: http://www.comentum.com/what-is-cms-content-management-system.html [Accessed 21 December 2015].

Business benefits

There are a wide range of business benefits that can be obtained by implementing a CMS, including:

  • streamlined authoring process
  • faster turnaround time for new pages and changes
  • greater consistency
  • improved site navigation
  • increased site flexibility
  • support for decentralised authoring
  • increased security
  • reduced duplication of information
  • greater capacity for growth
  • reduced site maintenance costs

Beyond these, the greatest benefit the CMS can provide is to support your business goals and strategies.

For example, the CMS can help to improve sales, increase user satisfaction, or assist in communicating with the public.

Anatomy of a CMS

Anatomy of a Content Management System

The functionality of a content management system can be broken down into several main categories:

  • content creation
  • content management
  • publishing
  • presentation

James Robertson (2003) So, what is a CMS?. [Online] Available from: http://www.steptwo.com.au/papers/kmc_what/ [Accessed 21 December 2015].



Colours and Palettes

‘Black adds a sense of luxury and value.

The darker the tone, the more lux it is, says our internal color psychology. An article from Lifescript describes black as “elegance, sophistication, power,” which is exactly what luxury designers and high-end e-commerce sites want you to feel. The article goes on to describe black as the color of “timeless, classic” which helps further explain the use of black in high-value products.

In a Business Insider piece on color and branding, the author relates the significance of black:

“Black can also be seen as a luxurious color. ‘Black, when used correctly can communicate glamour, sophistication, exclusivity.’”

Louis Vuitton handbags are not cheap. Absent from the site are colors and designs of whimsy and fun. This is serious value:

19 louis vuitton

Citizen Watch, better than the average Timex, also uses the dark-tone website design:

20 citizen eco drive

Lamborghini does the same thing. Black is the name of the game:

21 lamborghini

If you are selling high-value luxury consumer items on your website, black probably would be a good choice.’

Jeremy Smith (2014) How to Use the Psychology of Color to Increase Website Conversions. [Online] Available from: https://blog.kissmetrics.com/psychology-of-color-and-conversions/ [Accessed 3 December 2015].

My business is selling high quality clothing and footwear, with some products exceeding £100, I’ve used black and white because i want my website to have a luxury feel, sophisticated and exclusive element. Although on my homepage i have added slight colour by using pictures which relate to the type of products the business sells, however they are dull colours such as brown, dark green and dark reds.

However i could have incorporated more colours into my website, especially colours such as Oranges, Greens Reds and Brown because they all symbolize different things which could be associated with my website and brand.

  • ‘Red: energy, passion, excitement, power; also implies aggression, danger.
  • Blue: coolness, spirituality, freedom, patience, loyalty, peace, trustworthiness; can also imply sadness, depression.
  • Yellow: light, optimism, happiness, brightness, joy.
  • Green: life, naturalness, restfulness, health, wealth, prosperity; in certain contexts, can imply decay, toxicity.
  • Orange: friendliness, warmth, approachability, energy, playfulness, courage.
  • Violet: wisdom, sophistication, celebration.
  • White: purity, cleanliness, youth, freshness, peace.
  • Black: power, elegance, secrecy, mystery.
  • Gray: security, maturity, reliability.
  • Pink: romance a feminine color.
  • Brown: comfort, strength, stability, credibility.’

Avangate (2008) Choosing the right colours for your web site. [Online] Available from: http://www.avangate.com/avangate-resources/article/color-web-site.htm [Accessed 3 December 2015].