Layout and Structure

‘A Web wireframe is a simple visual guide to show you what a Web page would look like. It suggests the structure of a page, without using any graphics or text. A website wireframe would show the entire site structure – including what pages link to where.

Web wireframes are a great way to start your design work. And while it’s possible to create complex wireframes with huge amounts of detail, your planning can start with a napkin and a pen.

The key to making good wireframes is to leave out all visual elements. Use boxes and lines to represent pictures and text.

Things to include in a Web page wireframe:

  • boxes for primary graphical elements
  • placement of headlines and sub-heads
  • simple layout structure
  • calls to action
  • text blocks’

Jennifer Kyrnin (2015) What is a Website Wireframe?. [Online] Available from: [Accessed 19 October 2015].

I have designed a wireframe for my business website, so I know how to structure it when I come to the adding pages and categories section. To do this I looked at other existing businesses websites like Barbour, Mulberry, Jack Wills then combined the 3  to create the design that i wanted. I have used sub-categories so customers know exactly where the item they are looking for is, which has created a simple and easy navigation around my website.



Logo and Branding

‘Corporate logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.’

Jason Gillikin (2012) Importance of Logos in Business. [Online] Available from: [Accessed 14 October 2015].


‘1.  A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

2. Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

3. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?

4. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

5. How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.’

Jacob Cass (2009) What makes a good logo? [Online] Available from: [Accessed 15 October 2015].



After spending some time researching logos from different businesses and creating some of my own, I decided that the Barbour logo worked well because its simple, easy to recognise and effective. Therefore i created a logo which had these characteristics but was suitable for my website style. I wanted my website to look very sophisticated because the products are all high quality, so I’ve only used the colours black and white.


Above is my logo which i have created to match my website design.

Business Idea

For my assignment we were given the chose of any business, i have chosen a female clothing business because when i finish university, i am to start my own fashion business, so i thought id go with something i know a little about.  Therefore my business idea is a high quality outdoor clothing business. I’m going to market my clothing to high class female adults, i have chosen this target market because a lot of this products that my business is going to sell will be relatively expensive. Which means the customers need to be on a considerably high income and social class.

I want the business to have a unique selling point of having fast delivery, up to date trends and also a high quality look. My outdoor business will be called Adventure, and the slogan i have created is ‘ Where will your feet take you next’. I’m selling outdoor countryside clothing, therefore i thought the name adventure would be appropriate because whether you are in the countryside, up a mountain or in a tropical rain forest you never stop exploring your surroundings.

Even though i am concentrating at older females, the clothing styles would still appeal to the younger generation which means the business can still be diverse. My business will have a large online store, and sell many different styles of clothing and accessories ranging from tops and coats all the way to boots and scarfs. Customers will also be able to easily select the appropriate size on all the products and add them into their cart. My website will also include clear size guides to make it clear to customers which size would be the most appropriate.